Which Enneagram types thrive in Coworking spaces?
Coworking isn’t just about desks, Wi-Fi, and coffee (though those help). At its best, Coworking works because it meets deep motivational needs, and that’s where the Enneagram gets interesting. Some personality types are naturally drawn to Coworking environments and others need the right positioning to see the value.
Enneagram 3 – The Achiever
Motivation: Success, productivity, visible progress
Why Coworking is a near-perfect fit:
Thrives in environments where people are doing things
Feeds off momentum, structure, and professional energy
Likes being seen as focused, capable, and “on it”
Coworking solves for:
Accountability
Positive productivity pressure
A polished, professional setting
Messaging that lands: “Surround yourself with people who are building things.”, “Your goals deserve a space that keeps you moving.”
Enneagram 7 – The Enthusiast
Motivation: Freedom, stimulation, possibility
Why Coworking works:
Gets energized by people, ideas, and movement
Craves novelty without chaos
Needs flexibility but not loneliness
Coworking solves for:
Social interaction without obligation
Variety in the workday
Inspiration from being around others
Messaging that lands: “Work doesn’t have to feel lonely or boring.”, “Energy, ideas, and flexibility, without being stuck at home.”
Enneagram 6 – The Loyalist
Motivation: Security, support, predictability
Why coworking works:
Values routine and dependable environments
Appreciates being part of a trusted group
Finds comfort in familiar faces and systems
Coworking solves for:
Stability
Belonging
Reduced anxiety around isolation or uncertainty
Messaging that lands: “A place you can count on.”, “Community, consistency, and support—every workday.”
Enneagram 1 – The Reformer
Motivation: Doing things right, order, integrity
Why coworking works:
Loves structure and well-run spaces
Appreciates quiet focus and professionalism
Wants clear boundaries between work and home
Coworking solves for:
Fewer distractions
Clear expectations
Intentional work time
Messaging that lands: “A space designed for focused, intentional work.”, “When your environment supports your standards.”
Enneagram 2 – The Helper
Motivation: Connection, being useful, relationships
Why coworking works (when it’s community-forward):
Enjoys casual, meaningful interaction
Likes knowing people and being known
Values warm, welcoming environments
Coworking solves for:
Social connection during the workday
Feeling part of something bigger
Purpose beyond solo work
Messaging that lands: “Work alongside people who care.”, “Community matters.”
The takeaway…
Coworking isn’t really about desks, it’s about meeting motivational needs:
Momentum → Type 3
Energy & freedom → Type 7
Stability & belonging → Type 6
Focus & structure → Type 1
When Coworking spaces communicate how they support the way people are wired, the right members don’t just join, they stay.